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Author Question: Holiday Inn is described as cheerful , friendly,m ordinary, modern, and reliable.. This is an ... (Read 49 times)

Chelseaamend

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on: Jun 29, 2018
Holiday Inn is described as cheerful , friendly,m ordinary, modern, and reliable.. This is an example result of which of the following projective tests?
 a. free association c. brand as a person
  b. picture interpretation d. None of the above.

Question 2

A brand association test involving BMW may show a person standing in front of the car and looking at it. The subject is asked what this person is thinking and feeling. This is an example of which of the following projective tests?
 a. free association c. use experience
  b. picture interpretation d. decision process


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strudel15

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The brand-as-a-person test instructs subjects to select from a set of fifty personality-related words to describe the brand in question.

Answer to Question 2

B
A picture-interpretation test involves presenting subjects with a picture of a scene in which the brand is somewhat embedded in the picture.


Chelseaamend

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Reply #2 on: Jun 29, 2018
Thank you :)


strudel15

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Reply #3 on: Jun 29, 2018
Happy to help you


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