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Author Question: Which of the following is a method that captures brand knowledge; it is typically an inventory of ... (Read 8 times)

Yi-Chen

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on: Jun 29, 2018
Which of the following is a method that captures brand knowledge; it is typically an inventory of items in which respondents rate the likelihood of the brand having or not having certain features on a 7-point rating scale varying from very unlikely to very likely?
 a. aided-recall measure c. cognitive-structure index
  b. image measure d. None of the above.

Question 2

Which of the following is a method that capture respondents' perceptions of the benefits, costs, and/or other attributes of the brand?
 a. aided-recall measure c. cognitive-structure index
  b. image measure d. None of the above.


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bookworm410

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of cognitive-structure index

Answer to Question 2

B
Definition of image measure


Yi-Chen

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Reply 2 on: Jun 29, 2018
Gracias!

triiciiaa

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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