Which of the following is a method that captures brand knowledge; ...

[Yi-Chen]

Which of the following is a method that captures brand knowledge; it is typically an inventory of items in which respondents rate the likelihood of the brand having or not having certain features on a 7-point rating scale varying from very unlikely to very likely?
 a. aided-recall measure c. cognitive-structure index
  b. image measure d. None of the above.

Question 2

Which of the following is a method that capture respondents' perceptions of the benefits, costs, and/or other attributes of the brand?
 a. aided-recall measure c. cognitive-structure index
  b. image measure d. None of the above.

[bookworm410]

Answer to Question 1

C
Definition of cognitive-structure index

Answer to Question 2

B
Definition of image measure

[Yi-Chen]

Excellent

[momolu]

Wow, this really help