Author Question: If a pizza place owner says I want 80 percent of my college student patrons to express a great deal ... (Read 136 times)

craiczarry · **on:** Jun 29, 2018

If a pizza place owner says I want 80 percent of my college student patrons to express a great deal of satisfaction with my pizza and will want to eat my pizza again is an example of which of the following objectives?
a. brand learn c. brand do
b. brand feel d. brand repeat

Question 2

The statement We need to increase the number of purchases per individual consumer is an example of which of the following objectives?
a. brand learn c. brand do
b. brand feel d. brand repeat

blakeserpa · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
The goal of the brand repeat objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment).

Answer to Question 2

D
The goal of the brand repeat objective is to achieve a certain level of purchases in a given period of time as a direct function of the campaign (repeat purchases, brand satisfaction, brand loyalty, brand commitment).