Author Question: If the owner of a pizza place says, I want at least 60 percent of the college freshman students to ... (Read 144 times)

D2AR0N · **on:** Jun 29, 2018

If the owner of a pizza place says, I want at least 60 percent of the college freshman students to know what my pizza tastes better because of the special tomato sauce I use.. This is an example of which of the following marketing communications objectives?
a. brand learn c. brand feel
b. brand repeat d. brand do

Question 2

The statement We need to get target consumers to understand what our product is all about.. reflects which of the following objectives?
a. brand learn c. brand do
b. brand feel d. brand repeat

sailorcrescent · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
The goal of brand learn is to achieve a certain level of positive attitude (affect, preference, or acceptance) toward the product.

Answer to Question 2

A
Definition of brand learn objective