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Author Question: Which of the following refers to the decision to select among media categories such as television, ... (Read 17 times)

abern

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on: Jun 29, 2018
Which of the following refers to the decision to select among media categories such as television, radio, magazines, newspapers, billboards, transit advertising, interactive advertising, and so on?
 a. media selection c. intramedia selection
  b. intermedia selection d. extramedia selection

Question 2

A firm selling dorm room lofts to college students at the beginning of the semester may launch a campaign with the objective of making students aware of the availability of the lofts and educate them about the benefits of a loft. This is an example of which of the following marketing communications strategies?
 a. informative c. habit formation
  b. affective d. self-satisfaction


ergserg

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of intermedia selection

Answer to Question 2

A
The objective of the informative strategy is to generate maximum brand awareness and learning.


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