Which of the following refers to the decision to select among media categories such as television, radio, magazines, newspapers, billboards, transit advertising, interactive advertising, and so on?
a. media selection c. intramedia selection
b. intermedia selection d. extramedia selection
Question 2
A firm selling dorm room lofts to college students at the beginning of the semester may launch a campaign with the objective of making students aware of the availability of the lofts and educate them about the benefits of a loft. This is an example of which of the following marketing communications strategies?
a. informative c. habit formation
b. affective d. self-satisfaction
