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Author Question: _____ is the most commonly applied estimate of a multiple item scale's reliability and represents ... (Read 23 times)

nevelica

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on: Jun 29, 2018
_____ is the most commonly applied estimate of a multiple item scale's reliability and represents the average of all possible split-half reliabilities for a construct.
 Fill in the blank(s) with correct word

Question 2

In selecting market strategy, what product-related factors are used in analysis?


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komodo7

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Coefficient alpha

Answer to Question 2

In selecting market strategy, product-related factors used in analysis are product functionality versus value-expressiveness, country of origin, price-quality relationship, and brand symbols.


nevelica

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Reply 2 on: Jun 29, 2018
Gracias!

sultana.d

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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