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Author Question: When a researcher measures the reliability of an instrument by comparing the results of the ... (Read 122 times)

DelorasTo

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on: Jun 29, 2018
When a researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions, this is an example of _____ reliability.
 a. test-retest
  b. split-half
  c. equivalent-forms
  d. criterion

Question 2

For which of the following strategies is the entire marketing communication campaign designed around price reductions and promotional deals?
 a. positioning by low price c. positioning by competitors
  b. positioning by relative price d. None of the above


bimper21

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Definition of positioning by low price


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