When a researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions, this is an example of _____ reliability.
a. test-retest
b. split-half
c. equivalent-forms
d. criterion
Question 2
For which of the following strategies is the entire marketing communication campaign designed around price reductions and promotional deals?
a. positioning by low price c. positioning by competitors
b. positioning by relative price d. None of the above
Results of selective breeding for oil content in corn plants.
(a) Feeding by bear on salmon results in large allochthonous inputs of nutrients into (b) the forest
Using Controls to Monitor Results
Who Goes to College? Comparing Social Class and Ability in Determining College Attendance
Comparing a Food Chain and a Food Web
Results from Kliegl's study show that older adults can learn complex information-processing