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Author Question: _____ represents a measure's homogeneity or the extent to which each indicator of a concept ... (Read 27 times)

acc299

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on: Jun 29, 2018
_____ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning.
 a. Internal consistency
  b. Validity
  c. Internal validity
  d. External consistency

Question 2

The advertisement for Jaguar's XJ Super V8 using descriptives as burl walnut and lambswool rugs is in efforts to advance which of the following strategies?
 a. positioning by relative price c. positioning by intangible factor
  b. positioning by country of origin d. None of the above


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ndhahbi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
Jaguar is trying to establish that its car is highly priced and of high quality.


acc299

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Reply #2 on: Jun 29, 2018
Correct answers!


ndhahbi

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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