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acc299

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_____ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning.
 a. Internal consistency
  b. Validity
  c. Internal validity
  d. External consistency

Question 2

The advertisement for Jaguar's XJ Super V8 using descriptives as burl walnut and lambswool rugs is in efforts to advance which of the following strategies?
 a. positioning by relative price c. positioning by intangible factor
  b. positioning by country of origin d. None of the above



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ndhahbi

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Answer to Question 1

A

Answer to Question 2

A
Jaguar is trying to establish that its car is highly priced and of high quality.



acc299

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ndhahbi

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