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Author Question: A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or ... (Read 149 times)

luminitza

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on: Jun 29, 2018
A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or issue.
 a. concept
  b. variable
  c. attribute
  d. construct

Question 2

Aleve, the nonprescription pain reliever, is positioned as having a longer-lasting effect than Tylenol, Advil, or Bayer. This is an example of which of the following strategies?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by intangible factors


Natalie4ever

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by competitors


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