Author Question: A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or ... (Read 97 times)

luminitza

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A(n) _____ is a single characteristic or fundamental feature of an object, person, situation, or issue.
 a. concept
  b. variable
  c. attribute
  d. construct

Question 2

Aleve, the nonprescription pain reliever, is positioned as having a longer-lasting effect than Tylenol, Advil, or Bayer. This is an example of which of the following strategies?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by intangible factors



Natalie4ever

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Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by competitors



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