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Author Question: Which of the following is a defining characteristic in determining between ratio and interval ... (Read 18 times)

tingc95

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on: Jun 29, 2018
Which of the following is a defining characteristic in determining between ratio and interval scales?
 a. number of items
  b. absolute zero
  c. number of intervals
  d. nominal values

Question 2

Which of the following is a message strategy that focuses on creating a mental association between the firm's brand and an important product attribute?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country of origin


SVictor

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Definition of positioning by product attribute


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tingc95

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Reply #2 on: Jun 29, 2018
Thank you


SVictor

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Reply #3 on: Jun 29, 2018
No problemo


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