Author Question: Which of the following is a defining characteristic in determining between ratio and interval ... (Read 45 times)

tingc95

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Which of the following is a defining characteristic in determining between ratio and interval scales?
 a. number of items
  b. absolute zero
  c. number of intervals
  d. nominal values

Question 2

Which of the following is a message strategy that focuses on creating a mental association between the firm's brand and an important product attribute?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country of origin



SVictor

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Answer to Question 1

B

Answer to Question 2

A
Definition of positioning by product attribute



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