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Author Question: Which type of scale has all the properties of an interval scale with the additional attribute of ... (Read 28 times)

jerry coleman

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on: Jun 29, 2018
Which type of scale has all the properties of an interval scale with the additional attribute of representing absolute quantities, characterized by a meaningful absolute zero?
 a. nominal scale
  b. discrete scale
  c. infinite scale
  d. ratio scale

Question 2

Hewlett-Packard LaserJet printers are associated with excellent resolution on computer printouts. This is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country origin


sarah_brady415

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A
The marketer is attempting to link certain important, concrete, and specific product features to the brand in question.


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