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Author Question: Scales that assign a value to an object for identification or classification purposes are called ... (Read 61 times)

jparksx

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on: Jun 29, 2018
Scales that assign a value to an object for identification or classification purposes are called _____ scales.
 a. ordinal
  b. nominal
  c. interval
  d. ratio

Question 2

Customer groups are _____ sets of buyers.
 a. heterogeneous c. segmented
  b. homogeneous d. None of the above.


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Amiracle

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B
A customer group can be viewed as an identifiable group of customers with the same generic need.


jparksx

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Reply 2 on: Jun 29, 2018
Excellent

amandalm

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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