Scales that assign a value to an object for identification or ...

[jparksx]

Scales that assign a value to an object for identification or classification purposes are called _____ scales.
 a. ordinal
  b. nominal
  c. interval
  d. ratio

Question 2

Customer groups are _____ sets of buyers.
 a. heterogeneous c. segmented
  b. homogeneous d. None of the above.

[Amiracle]

Answer to Question 1

B

Answer to Question 2

B
A customer group can be viewed as an identifiable group of customers with the same generic need.

[jparksx]

Thanks for the timely response, appreciate it

[scikid]

Gracias!