[Answered] Scales that assign a value to an object for identification or classification purposes are called ...

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jparksx

Hero Member
Posts: 570

on: Jun 29, 2018

Scales that assign a value to an object for identification or classification purposes are called _____ scales.
a. ordinal
b. nominal
c. interval
d. ratio

Question 2

Customer groups are _____ sets of buyers.
a. heterogeneous c. segmented
b. homogeneous d. None of the above.

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Marked as best answer by a Subject Expert

Amiracle

Sr. Member
Posts: 334

Reply #1 on: Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

B
A customer group can be viewed as an identifiable group of customers with the same generic need.

jparksx

Member
Posts: 570

Reply 2 on: Jun 29, 2018

Excellent

phuda

Member
Posts: 348

Reply 3 on: Yesterday

Gracias!

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