This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to a decision made by the marketing manager (or a firm's executive) to ... (Read 39 times)

kodithompson

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
Which of the following refers to a decision made by the marketing manager (or a firm's executive) to allocate (or shift the allocation of) organizational resources (capital and/or human resources) to emphasize any one or combination of elements of the marketing mix (the four Ps of marketing)?
 a. marketing strategy c. positioning element
  b. marketing positioning d. positioning Ps

Question 2

Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

gcook

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of marketing strategy

Answer to Question 2

Systematic or nonsampling error may occur if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable. Randomization, which is the random assignment of subject and treatments to groups, is one device for equally distributing the effects of extraneous variables to all conditions. The presence of nuisance variables will not be eliminated, but they will be controlled because they are likely to exist to the same degree in every experimental cell. Matching the respondents on the basis of pertinent background information is another technique for controlling systematic error by assigning subjects in a way that their characteristics are the same in each group.


kodithompson

  • Member
  • Posts: 566
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

billybob123

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Clinical decision making for groups Clinical decision making for groups
Early in the twentieth century, when malnutrition was common, companies such as this one advertised Early in the twentieth century, when malnutrition was common, companies such as this one advertised
In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ... In this photo opportunity, Phillies manager Ben Chapman refused to shake Jackie Robinson’s hand. ...
Healthier choices can be made when time is taken to read a nutrition label. Healthier choices can be made when time is taken to read a nutrition label.
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
The profit, p(t), made at a fair depends on the price of the ticket, t. The profit is modelled ... The profit, p(t), made at a fair depends on the price of the ticket, t. The profit is modelled ...
Video: Fetal development - Weeks 9 to 38

For a complete list of videos, visit our video library