In a typical line graph, the ______ variable is shown on the ...

[ec501234]

In a typical line graph, the ______ variable is shown on the vertical y-axis and the ______ variable is shown on the horizontal x-axis.
 a. dependent; independent
  b. ratio; nominal
  c. independent; dependent
  d. primary; secondary

Question 2

Identify the most important strategic mix elements for the innovation strategy and explain their importance.

[pangili4]

Answer to Question 1

A

Answer to Question 2

With respect to the innovation strategy, the marketing and R&D functions are likely to be important process elements because both marketing and R&D are the primary means for carrying out the innovation strategy. The corporate objectives corresponding to the innovation strategy are to establish a certain level of sales and to gain market leadership (through high market share). That is, given that the firm is aspiring to be first to market a given product, the firm's strategy can be implicitly recognized as an innovation strategy. Carrying out this strategy entails treating the marketing and R&D functions as more important than the other functional units. Specifically, the innovation strategy can be operationalized in terms of a new product introduction.

[ec501234]

TYSM

[Liamb2179]

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