Answer to Question 1
A
Answer to Question 2
With respect to the innovation strategy, the marketing and R&D functions are likely to be important process elements because both marketing and R&D are the primary means for carrying out the innovation strategy. The corporate objectives corresponding to the innovation strategy are to establish a certain level of sales and to gain market leadership (through high market share). That is, given that the firm is aspiring to be first to market a given product, the firm's strategy can be implicitly recognized as an innovation strategy. Carrying out this strategy entails treating the marketing and R&D functions as more important than the other functional units. Specifically, the innovation strategy can be operationalized in terms of a new product introduction.