Author Question: According to the BCG matrix, which of the following requires intensifying marketing efforts or ... (Read 18 times)

bb

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According to the BCG matrix, which of the following requires intensifying marketing efforts or leaving the market?
 a. star c. question mark
  b. cash cow d. dog

Question 2

Which of the following is a function of time and the naturally occurring events that coincide with growth and experience?
 a. history effect
  b. testing effect
  c. selection effect
  d. maturation effect



Chelseyj.hasty

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Answer to Question 1

C
Definition of BCG matrix

Answer to Question 2

D



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