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Author Question: According to the BCG matrix, which of the following requires intensifying marketing efforts or ... (Read 27 times)

bb

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  • Posts: 544
on: Jun 29, 2018
According to the BCG matrix, which of the following requires intensifying marketing efforts or leaving the market?
 a. star c. question mark
  b. cash cow d. dog

Question 2

Which of the following is a function of time and the naturally occurring events that coincide with growth and experience?
 a. history effect
  b. testing effect
  c. selection effect
  d. maturation effect


Chelseyj.hasty

  • Sr. Member
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  • Posts: 319
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of BCG matrix

Answer to Question 2

D


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