Author Question: Marketing innovation is the last stage in the life cycle of a product category. Indicate whether ... (Read 88 times)

chads108 · **on:** Jun 29, 2018

Marketing innovation is the last stage in the life cycle of a product category.

Indicate whether the statement is true or false

Question 2

With end-point selection bias, data collection begins as soon as data fall above or below an acceptable threshold.

Indicate whether the statement is true or false

adammoses97 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F

Answer to Question 2

T
This is a data-based selection bias that occurs when the researcher makes a judgment that values are looking good or bad before beginning to record them.