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Author Question: The advertisement provided in the text that included both Subaru and L.L. Bean is an example of ... (Read 39 times)

mrsjacobs44

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on: Jun 29, 2018
The advertisement provided in the text that included both Subaru and L.L. Bean is an example of which of the following?
 a. horizontal cooperative advertising c. ingredient-sponsored cooperative advertising
  b. vertical cooperative advertising d. ingredient-enhanced cooperative advertising

Question 2

During the 2008 economic crisis, Iceland seized United Kingdom's bank funds.
 
 Indicate whether the statement is true or false


jasonq

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
In Exhibit 8-2, the product brand is Subaru, and the ingredient used in the product is the L.L. Bean brand.

Answer to Question 2

F


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