This topic contains a solution. Click here to go to the answer

Author Question: Explain why a researcher might want to use contrived observation instead of direct ... (Read 85 times)

captainjonesify

  • Hero Member
  • *****
  • Posts: 543
Explain why a researcher might want to use contrived observation instead of direct observation.

Question 2

Discuss the uses of multidimensional scaling.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tdewitt

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

Direct observation is a straightforward attempt to observe and record what naturally occurs. Every effort is made for the interviewer not to interject him- or herself into the situation. The investigator does not create an artificial situation. Contrived observation occurs when the investigator intervenes to create an artificial environment to test a hypothesis. If situations were not contrived, the research time spent waiting and observing would expand considerably.

Answer to Question 2

Applications of MDS include:
 identifying salient product attributes perceived by buyers in a market
 determining the combination of product attributes consumers most prefer
 identifying products that are viewed as substitutes for one another
 noting viable segments that exist in a market
 exposing the holes in a market that can support a new product venture
 application to problems of
- product life-cycle analysis
- market segmentation
- vendor evaluation
- advertising evaluation
- test marketing
- salesperson and store image
- brand switching research
- attitude scaling




captainjonesify

  • Member
  • Posts: 543
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


miss_1456@hotmail.com

  • Member
  • Posts: 289
Reply 3 on: Yesterday
Gracias!

 

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

For a complete list of videos, visit our video library