Answer to Question 1
Direct observation is a straightforward attempt to observe and record what naturally occurs. Every effort is made for the interviewer not to interject him- or herself into the situation. The investigator does not create an artificial situation. Contrived observation occurs when the investigator intervenes to create an artificial environment to test a hypothesis. If situations were not contrived, the research time spent waiting and observing would expand considerably.
Answer to Question 2
Applications of MDS include:
identifying salient product attributes perceived by buyers in a market
determining the combination of product attributes consumers most prefer
identifying products that are viewed as substitutes for one another
noting viable segments that exist in a market
exposing the holes in a market that can support a new product venture
application to problems of
- product life-cycle analysis
- market segmentation
- vendor evaluation
- advertising evaluation
- test marketing
- salesperson and store image
- brand switching research
- attitude scaling
A killer whale plays with a ball of ice, soon after a researcher had thrown a snowball at the whale.
Apply direct pressure to the patient’s wound.
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Stacking the joints. A. Correct thumb–wrist alignment for applying direct pressure. B. Incorrect ...