Author Question: Explain how a researcher might use observation to determine the favorableness or unfavorableness ... (Read 56 times)

oliviahorn72 · **on:** Jun 29, 2018

Explain how a researcher might use observation to determine the favorableness or unfavorableness consumers might exhibit toward a brand?

Question 2

Product recommendation systems use heterogeneity, hierarchical Bayes modeling, and sample selection bias correction in a single application to predict products a customer will like.

Indicate whether the statement is true or false

apple · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Content analysis is appropriate, which obtains data by observing and analyzing the contents or messages of advertisements, newspaper articles, television programs, and the like. Content analysis studies the message itself and involves the design of a systematic observation and recording procedure for quantitative description of the manifest content of communication. This type of analysis often counts the frequency of themes or occurrences within the hermeneutic unit being studied. It could be used to analyze Internet postings about a company's brand.

Answer to Question 2

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A product recommendation system is a statistical model that predicts which products a target customer may like by examining the preferences and purchases of similar consumers.