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Author Question: Which of the following refers to advertising in which the retailer and other previous marketing ... (Read 65 times)

Marty

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on: Jun 29, 2018
Which of the following refers to advertising in which the retailer and other previous marketing channel members (e.g., manufacturers or wholesalers) share the cost?
 a. vertical cooperative advertising c. subpart cooperative advertising
  b. horizontal cooperative advertising d. ingredient cooperative advertising

Question 2

CSR reporting is an effective means of formal communication to companies as these reports:
 a. assist in improving a company's profitability and competitive position.
  b. mainly focus on building corporate reputation.
  c. help in fulfilling the moral obligation to the society.
  d. help in assessing the actual commitment of the company to responsibility programs.


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bassamabas

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of vertical cooperative advertising

Answer to Question 2

D


Marty

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Reply 2 on: Jun 29, 2018
Gracias!

Sarahjh

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Reply 3 on: Yesterday
Excellent

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