This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to advertising in which the retailer and other previous marketing ... (Read 39 times)

Marty

  • Hero Member
  • *****
  • Posts: 553
on: Jun 29, 2018
Which of the following refers to advertising in which the retailer and other previous marketing channel members (e.g., manufacturers or wholesalers) share the cost?
 a. vertical cooperative advertising c. subpart cooperative advertising
  b. horizontal cooperative advertising d. ingredient cooperative advertising

Question 2

CSR reporting is an effective means of formal communication to companies as these reports:
 a. assist in improving a company's profitability and competitive position.
  b. mainly focus on building corporate reputation.
  c. help in fulfilling the moral obligation to the society.
  d. help in assessing the actual commitment of the company to responsibility programs.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bassamabas

  • Sr. Member
  • ****
  • Posts: 294
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of vertical cooperative advertising

Answer to Question 2

D


Marty

  • Member
  • Posts: 553
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kishoreddi

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

Different parts of the body mature at different rates. “General” refers to the body as a whole: the Different parts of the body mature at different rates. “General” refers to the body as a whole: the
Temperament refers to stable differences in the emotional reactions of different children to similar ... Temperament refers to stable differences in the emotional reactions of different children to similar ...
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Marketing Management (13th Edition) Marketing Management (13th Edition)
Video: What is Reverse Osmosis?

For a complete list of videos, visit our video library