A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business- market sales promotion.
a. True
b. False
Indicate whether the statement is true or false
Question 2
When a brand team defines the target market of consumers for their product, they may also identify many smaller subsets of consumers within their broad market.
a. True
b. False
Indicate whether the statement is true or false
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