A manufacturer helps a retailer by sharing the cost of local ...

[ARLKQ]

A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business- market sales promotion.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When a brand team defines the target market of consumers for their product, they may also identify many smaller subsets of consumers within their broad market.
 a. True
  b. False
 Indicate whether the statement is true or false

[T4T]

Answer to Question 1

False

Answer to Question 2

True

[ARLKQ]

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[T4T]

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