Author Question: A manufacturer helps a retailer by sharing the cost of local advertising. This allows the ... (Read 53 times)

ARLKQ

  • Hero Member
  • *****
  • Posts: 571
A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business- market sales promotion.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When a brand team defines the target market of consumers for their product, they may also identify many smaller subsets of consumers within their broad market.
 a. True
  b. False
 Indicate whether the statement is true or false



T4T

  • Sr. Member
  • ****
  • Posts: 348
Answer to Question 1

False

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

T4T

  • Sr. Member
  • ****
  • Posts: 348

 

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

For a complete list of videos, visit our video library