Author Question: A manufacturer helps a retailer by sharing the cost of local advertising. This allows the ... (Read 77 times)

ARLKQ

  • Hero Member
  • *****
  • Posts: 571
A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business- market sales promotion.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When a brand team defines the target market of consumers for their product, they may also identify many smaller subsets of consumers within their broad market.
 a. True
  b. False
 Indicate whether the statement is true or false



T4T

  • Sr. Member
  • ****
  • Posts: 348
Answer to Question 1

False

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

T4T

  • Sr. Member
  • ****
  • Posts: 348

 

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

For a complete list of videos, visit our video library