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Author Question: Which of the following refers to externally directed incentives offered to the ultimate consumer? a. ... (Read 31 times)

geoffrey

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on: Jun 29, 2018
Which of the following refers to externally directed incentives offered to the ultimate consumer?
 a. personal selling c. seller support
  b. trade promotions d. consumer promotions

Question 2

Observing a person's television viewing habits is an example of which type of observation?
 a. verbal records
  b. expressive behavior
  c. physical actions
  d. physical objects


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mochi09

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Consumer promotions usually consist of offers such as coupons, premiums, rebates, and so on that are designed to gain one or more of the following: product trial; repeat usage of product; more frequent or multiple product purchases; introduction of a new or improved product; introduction of new packaging or different size packages; neutralization of competitive advertising or sales promotions; capitalization on seasonal, geographic, or special events; encouragement of consumers to trade up to a larger size, more profitable line, or another product in the line.

Answer to Question 2

C


geoffrey

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Reply 2 on: Jun 29, 2018
Excellent

peter

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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