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Author Question: Which of the following is true of traditional marketing communications? a. They are very well suited ... (Read 50 times)

meagbuch

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on: Jun 29, 2018
Which of the following is true of traditional marketing communications?
 a. They are very well suited to smaller firms.
  b. They involve campaigns that have an unlimited life.
  c. They focus on a company-to-customer approach.
  d. They serve niche markets well.

Question 2

Discuss the possible applications in marketing research for factor analysis.


Anonymous

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

Applications include:
1 . data reductionreducing a large set of variables to a smaller set of underlying factors
2 . structure identificationident ify the basic structure underlying a set of measures
3 . scalingidentify weights that can be used with a weighted scale
4 . data transformationtrans form correlated variables into a smaller set of uncorrelated factors that can be used with dependence analyses methods


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