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Author Question: Differences in technology diffusion drive the way social media are used around the world. Indicate ... (Read 35 times)

gbarreiro

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on: Jun 29, 2018
Differences in technology diffusion drive the way social media are used around the world.
 
 Indicate whether the statement is true or false

Question 2

A business research company has been commissioned to conduct an Internet survey with 5,000 potential respondents. Explain how a researcher can uncover potential problems with a survey design before launching it.


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fatboyy09

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

Pretesting involves trial runs using the survey instrument with a group of colleagues or actual respondents to iron out fundamental problems in instructions, items, or design of a questionnaire. Researchers benefit by spotting problems in the pretest and rightly inferring that a problem with this very small sample will likely be a problem in the full sample once data collection actually begins.


gbarreiro

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Reply 2 on: Jun 29, 2018
:D TYSM

komodo7

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Reply 3 on: Yesterday
Gracias!

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