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Author Question: When a respondent is asked to read the questions on a survey and to answer them by himself or ... (Read 45 times)

CQXA

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on: Jun 29, 2018
When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______.
 Fill in the blank(s) with correct word

Question 2

The best analysis technique for discovering segments within a market is
 a. factor analysis c. principal components analysis
  b. cluster analysis d. discriminant analysis


helenmarkerine

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Reply #1 on: Jun 29, 2018
Answer to Question 1

self-administered questionnaire

Answer to Question 2

B
Segmentation of a market is really just clustering its brands or its customer base, albeit often informally.


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