When a respondent is asked to read the questions on a survey and ...

[CQXA]

When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______.
 Fill in the blank(s) with correct word

Question 2

The best analysis technique for discovering segments within a market is
 a. factor analysis c. principal components analysis
  b. cluster analysis d. discriminant analysis

[helenmarkerine]

Answer to Question 1

self-administered questionnaire

Answer to Question 2

B
Segmentation of a market is really just clustering its brands or its customer base, albeit often informally.