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Author Question: In a brand awareness study, if 25 of a group of 35 males identify the brand correctly and 15 of a ... (Read 33 times)

fox

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on: Jun 29, 2018
In a brand awareness study, if 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly, the chi-square value for this study is approximately _____.
 a. 3.26
  b. 4.15
  c. 5.84
  d. 2.92

Question 2

Frequent-flier programs are examples of which of the following?
 a. permission marketing c. lifestyle communities
  b. loyalty programs d. None of the above.


mathjasmine

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B
Loyalty programs gives an incentive to the consumer to continue in the relationship by offering incentives related to purchasing behavior.


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