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Author Question: Identify the relevant measurements for corporate advertising.[br][br][b][color=#566D7E]Question ... (Read 22 times)

KWilfred

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on: Jun 29, 2018
Identify the relevant measurements for corporate advertising.

Question 2

What are the two forms of risk which might affect an export transaction?
 a. Inward and outbound
  b. Unilateral and bilateral
  c. Commercial and political
  d. Contact and expatriate


nikmaaacs

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Corporate advertising uses the same measurements as for traditional broadcast and print media: exposure, reach, frequency, and GRPs.

Answer to Question 2

C


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