Author Question: Identify the relevant measurements for corporate advertising.[br][br][b][color=#566D7E]Question ... (Read 42 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
Identify the relevant measurements for corporate advertising.

Question 2

What are the two forms of risk which might affect an export transaction?
 a. Inward and outbound
  b. Unilateral and bilateral
  c. Commercial and political
  d. Contact and expatriate



nikmaaacs

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

Corporate advertising uses the same measurements as for traditional broadcast and print media: exposure, reach, frequency, and GRPs.

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

For a complete list of videos, visit our video library