Author Question: Identify the relevant measurements for corporate advertising.[br][br][b][color=#566D7E]Question ... (Read 14 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
Identify the relevant measurements for corporate advertising.

Question 2

What are the two forms of risk which might affect an export transaction?
 a. Inward and outbound
  b. Unilateral and bilateral
  c. Commercial and political
  d. Contact and expatriate



nikmaaacs

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

Corporate advertising uses the same measurements as for traditional broadcast and print media: exposure, reach, frequency, and GRPs.

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

The longest a person has survived after a heart transplant is 24 years.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

For a complete list of videos, visit our video library