Compare and contrast significance levels and ...

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Compare and contrast significance levels and p-values.

Question 2

What are the elements of the public relations toolbox?

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Answer to Question 1

A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true. The term p-value stands for probability-value and is essentially another name for an observed or computed significance level.

Answer to Question 2

The public relations toolbox includes corporate advertising, sponsorship/event marketing, corporate communications, and product placement.