Bob tells Ann, Ann tells Debbie who tells Dave, and so on is an example of which of the following?
a. guerilla marketing c. viral marketing
b. word-of-mouth marketing d. verbal marketing
Question 2
The marginal cost method of pricing considers the direct costs of producing and selling products for export as the floor beneath which prices cannot be set. What costs need to be excluded in these direct costs?
a. Variable costs and product costs
b. Shipment costs and manufacturing costs
c. Fixed costs, R&D, and domestic overhead
d. Inventory costs and production costs
