The text tells us something that common sense also tells us: that ...

[Tazate]

The text tells us something that common sense also tells us: that it is difficult to get people to process a message about a headache remedy when they don't have a headache. This problem is a consumer phenomenon called
 a. attention deficit disorder c. cognitive dissonance
  b. selective attention d. involvement

Question 2

The particular subset of the population chosen for study is known as a _______.
 a. subset
  b. sub-population
  c. sample
  d. data set
  e. survey group

[quynhmickitran]

Answer to Question 1

B

Answer to Question 2

c

[Tazate]

Thanks for the timely response, appreciate it

[shailee]

YES! Correct, THANKS for helping me on my review