SigmaDrinks Inc, a Florida-based soft drinks manufacturing company, has been providing funds to promote local cultural events in Florida. It has recently started providing funds for literary events at schools and colleges in other states too. What kind of marketing is SigmaDrinks demonstrating?
a. Ambush marketing
b. Channel marketing
c. Sponsorship marketing
d. Piggyback marketing
Question 2
People who are unwilling to participate in a research project are referred to as _____.
a. refusals
b. deviations
c. no contacts
d. random errors
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