Joos Up, a leading soft drink company, recently launched several ...

[vicotolentino]

Joos Up, a leading soft drink company, recently launched several energizing drinks for young people. If a consumer's _____ of Joos Up is favorable, it may include such associations as tastes great and boosts me up.
 A) brand priming
  B) scripted network
  C) knowledge content
  D) brand image
  E) knowledge structure

Question 2

Trade deficit occurs when:
 a. imports are greater than exports.
  b. the difference between exports and imports is positive.
  c. the difference between exports and imports is negative.
  d. exports are greater than imports.

[dantucker]

Answer to Question 1

D

Answer to Question 2

A

[vicotolentino]

Thanks for the timely response, appreciate it

[lcapri7]

Excellent