Author Question: Trade fairs provide an excellent chance for market research and collecting competitive intelligence. ... (Read 43 times)

segrsyd · **on:** Jun 29, 2018

Trade fairs provide an excellent chance for market research and collecting competitive intelligence.

Indicate whether the statement is true or false

Question 2

A researcher has been commissioned by a major U.S. consumer packaged-goods company to determine the market potential for peanut butter in China. Discuss some concerns the researcher may have when attempting to find and use secondary data in this country.

medine · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

Secondary data compile outside the United States have the same limitations as domestic secondary data, such as not being designed for the research at hand and not having control of their reliability and validity. However, international researchers should watch for certain pitfalls that frequently are associated with foreign data and cross-cultural research. First, data may simply be unavailable. Second, researchers may question the accuracy of some data. This is especially likely with official statistics that may be adjusted for the political purposes of a foreign government. Finally, although economic terminology may be standardized, various countries use different definitions and accounting and recording practices for many economic concepts. Consequently, the international researcher should take extra care to investigate the comparability of data between China and the United States.