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Author Question: Which of the following is not used as a measurement of magazines? a. cost per thousand c. reach b. ... (Read 74 times)

Beheh

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on: Jun 29, 2018
Which of the following is not used as a measurement of magazines?
 a. cost per thousand c. reach
  b. cost per focus d. gross rating point

Question 2

A weather news service either reaches its audience quickly or rapidly loses its value. Which of the following characteristics of a service does this illustrate?
 a. Market transparency
  b. Intangibility
  c. Perishability
  d. Heterogeneity


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allisonblackmore

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Cost per rating point is the fourth type of measurement used for magazines.

Answer to Question 2

C


Beheh

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

samiel-sayed

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Reply 3 on: Yesterday
Excellent

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