Author Question: Index numbers allow researchers to track a variable's value over time and compare a variable with ... (Read 99 times)

Anajune7

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Index numbers allow researchers to track a variable's value over time and compare a variable with other variables.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is a figure is equal to one percent of the TVHH (or broadcast media target market) and is reported as a percentage?
 a. reach point c. rating point
  b. frequency point d. target point



kristenb95

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Answer to Question 1

T

Answer to Question 2

C
Definition of rating point



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