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Author Question: Index numbers allow researchers to track a variable's value over time and compare a variable with ... (Read 29 times)

Anajune7

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on: Jun 29, 2018
Index numbers allow researchers to track a variable's value over time and compare a variable with other variables.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is a figure is equal to one percent of the TVHH (or broadcast media target market) and is reported as a percentage?
 a. reach point c. rating point
  b. frequency point d. target point


kristenb95

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

C
Definition of rating point


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