Author Question: Which of the following is the delivery of the number of the unduplicated target market that has been ... (Read 65 times)

khang

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Which of the following is the delivery of the number of the unduplicated target market that has been exposed to a communication as part of the campaign?
 a. frequency c. net reach
  b. effective reach d. effective net reach

Question 2

The promotional aspect of packaging relates mostly to _____.
 a. labeling
  b. color
  c. size
  d. weight



iceage

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Answer to Question 1

C
Definition of net reach

Answer to Question 2

A



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