A(n) _______________ is the unit about which we seek information, ...

[kshipps]

A(n) _______________ is the unit about which we seek information, and it provides the basis of the analysis that marketing researchers undertake.
 a. element c. sampling unit
  b. population d. sampling frame

Question 2

A data processing device that reads data from mark-sensed surveys into the computer is called a(n) ______ system.
 Fill in the blank(s) with correct word

[prumorgan]

Answer to Question 1

A
The element is unit from which researchers seek information.

Answer to Question 2

optical scanning