Author Question: A collection of related fields that represent the responses from one sampling unit is called a(n) ... (Read 61 times)

Starlight

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A collection of related fields that represent the responses from one sampling unit is called a(n) _____.
 Fill in the blank(s) with correct word

Question 2

A reach of 25 percent for a single advertisement should indicate which of the following?
 a. 25 percent of the total market was exposed to the advertisement c. 25 percent of the current consumers were exposed to the advertisement
  b. 25 percent of potential consumers were exposed to the advertisement d. 25 percent of the target market was exposed to the advertisement



xthemafja

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Answer to Question 1

record

Answer to Question 2

D
Definition of reach



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