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Author Question: A collection of related fields that represent the responses from one sampling unit is called a(n) ... (Read 18 times)

Starlight

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on: Jun 29, 2018
A collection of related fields that represent the responses from one sampling unit is called a(n) _____.
 Fill in the blank(s) with correct word

Question 2

A reach of 25 percent for a single advertisement should indicate which of the following?
 a. 25 percent of the total market was exposed to the advertisement c. 25 percent of the current consumers were exposed to the advertisement
  b. 25 percent of potential consumers were exposed to the advertisement d. 25 percent of the target market was exposed to the advertisement


xthemafja

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Reply #1 on: Jun 29, 2018
Answer to Question 1

record

Answer to Question 2

D
Definition of reach


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